“I remember thinking, ‘Wow! I don’t think there is anywhere I’d rather be,’” he says. Birt found himself standing on the deck of a 56-foot chartered fishing boat 20 miles off the western Australian coast as he suddenly caught sight of the sun coming up over a tranquil Indian Ocean-glassed out and inviting-and stopped. Then again the job has its moments, as it did early one morning last February. It’s daunting work, being responsible for an entire country-and continent. They are both mentor and marketer, people who can offer a sales pitch one moment and a sympathetic ear the next. The company depends on guys like Birt to find new customers while keeping old ones satisfied. Better yet, have him observe how Birt goes about making money for Penn Reels.īirt is brand manager in Australia for South Carolina-based Penn, one of fishing’s oldest and most respected names and one, like so many companies in so many fields-not to mention streams-that see enormous possibilities for growth outside the United States. We’re talking about recreational fishing, fun fishing-angling, Ducky nice clean boat, nice clean companions, big smiles, blue water, the kind of fishing you see on beer commercials and, you know, other beer commercials. Think! Perhaps you could have mixed in a class called Cobb Salad 101, or how about doing something that could be beneficial to both of you and give that man a job in the fishing industry? No, we’re not talking about one of those Deadliest Catch gigs where what passes for HR is a guy named Burl removing a hook from your cheek, again. Okay, but what kind of life would that be? Fish day after day-morning, noon, night and fourth meal-until all that oily build-up’s oozing from his pores and you’ve pretty much guaranteed your piscatorial pupil of never getting another date. It’s said that if you give a man a fish you feed him for a day, but if you teach that man to fish you feed him for life.
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